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B.Sc. Business Administration with Marketing
This degree is one of the most dynamic and in-demand disciplines in modern business. This programme provides students with a comprehensive understanding of how businesses function — including operations, strategy, accounting, and HR — while developing deep expertise in marketing theory and practice: consumer behaviour, brand building, digital marketing, and market research.
The Royal Holloway curriculum emphasises real-world application alongside academic rigour. Students learn to analyse business problems from a marketing perspective, evaluate competitive strategies, and develop the creative and analytical skills required to drive business growth. Graduates are prepared for careers across marketing, brand management, digital strategy, consulting, and communications — in both Indian and international organisations.
What You Will Learn
The programme offers a structured curriculum that builds knowledge progressively across three years.
YEAR 1
Foundations of Quantitative Methods for Sustainable Organisations
Interpreting Management, Market and Consumption
International Business and Accounting
Information Systems and Organisation Studies
YEAR 2
Employability and Human Resource Management
Operations Management and Marketing Strategy
Strategic Management and Accounting
Marketing Research and Digital Marketing
YEAR 3
Integrating Management: Business in Context, Leadership and Innovation
Brands, Branding and Advertising
Consumer Behaviour and Global Marketing
International Human Resource Management
Disclaimer : The list includes a combination of certain compulsory and optional subjects (not limited to) offered under the degree, subject to fulfilment of the respective prerequisites, co-requisites, and university validation.
Career Opportunities
Graduates are equipped for a wide range of careers in business, finance, and beyond:
Marketing management and brand strategy
Digital marketing, social media, and content roles
Market research and consumer insights
Advertising, communications, and media
Product management and go-to-market roles
Postgraduate study in marketing, MBA, or business management
Ready to apply?
Frequently Asked Questions
Students who want a rigorous business degree with a strong marketing specialisation — whether they are aiming for careers in brand management, digital marketing, market research, advertising, or commercial roles. It is also ideal for students who want to start their own business and understand how to market it effectively.
Yes. Marketing Research and Digital Marketing is a dedicated second-year module, and Brands, Branding and Advertising features in the third year — ensuring students develop both traditional and digital marketing expertise.
3 years, full time, at the Podar World College campus in Juhu, Mumbai.
Yes. Consumer Behaviour and Global Marketing is a third-year module — giving students a deep understanding of how consumers make decisions, which is fundamental to effective marketing strategy.
Yes. All PWC students simultaneously pursue a UGC-recognised degree from Yashwantrao Chavan Maharashtra Open University (YCMOU) — free of cost — ensuring eligibility for postgraduate admissions at all Indian universities.
